Take a small budget and turn it into a bonanza promotion.
Mom targeted digital campaign averaged 5 minute engagement per video view.
Building a 360° promotion in two months’ time for a cause related film is accomplished with heart and purpose.
Paired it with the company whose brand is founded on the cause.
Campaign raised 2 1/2 million for the Dave Thomas Foundation for Adoption
AIM Productions delivered a unique concept to promote “The Internship" starring Vince Vaughn and Owen Wilson. A contest was held to find 4 real life interns for MillerCoors. The winners traveled across the country in a man cave on wheels promoting the movie at various Miller events and Jimmy Kimmel on their way to the Premiere. The four interns topped off their promotion as brand ambassodors on the Red Carpet at the Premiere.
AIM Productions developed the partnership for Coors Light with “Prometheus” to promote the launch of the new "Coors Light Silver Bullet" Can. A co-branded 30-second TV ad was produced by Sir Ridley Scott. The spot, titled “Do You Thirst?,” features footage from the film and aired nationally on network primetime, cable sports, and cable entertainment programming. The launch of Prometheus and the launch of the Coors Light Silver Bullet both made a safe landing.
AIM Productions believed a film about Moms and babies deserved to have a Milk partner, so AIM brought Borden Dairy Co. and Farmland Dairy’s Skim Plus in as promotional partners for a film based on the most popular Pregnancy book, “What To Expect When You're Expecting." Through branding on over 2 million Milk cartons and gallons, its in-store reach, product distribution and digital outreach, Borden Dairy Co, and Farmland had the ability to drive awareness among the key target group for WTEWYE and increase Sales during the promotional window.
AIM Identified a compatible promotional tie-in opportunity for Suave Kids. Negotiated brand partnership with Sony Pictures for the licensing and promotional rights. Managed all approvals with the Studio for on-time deliverables and flawless execution. Wal-Mart exclusive merchandising events with prominent off-shelf display were staged in the Summer window and Fall season spanning both theatrical and the home entertainment window. An estimated 10MM units with Suave/Smurf labels were sold from June – December in 2011.